At LiquidSpring®, we believe that truly understanding our Smart Suspension systems requires more than just memorizing spec sheets and marketing materials. That’s why we’ve implemented a comprehensive hands-on training program for our growing sales team.
Recently, our newest team members, Bryan Macaluso (Eastern Region Sales) and Gustavo Jaime (Western Region Sales) completed this immersive training process at our headquarters. As our pickup truck suspension business continues to expand nationwide, this practical knowledge ensures our customers receive expert guidance from their very first interaction with us.
Learning By Doing
Our training philosophy is simple: those who sell our systems should understand them from the ground up. This means participating in actual installations, seeing firsthand how our Smart Suspension transforms a vehicle’s performance, and experiencing the difference behind the wheel.
“We believe that having our sales team participate in installations provides invaluable insight into the product,” says Carl Harr, National Sales Director at LiquidSpring. “When our representatives witness the process—removing factory components and installing our sophisticated system—they gain a deeper appreciation for the engineering that sets us apart. This hands-on experience allows them to speak more confidently and accurately about our products, ultimately providing better service to our customers.”
Beyond Features and Benefits
While product specifications are important, our training focuses on the complete customer experience. By physically handling components and witnessing the installation process, our sales team develops a nuanced understanding of:
- The engineering principles that make our Smart Suspension superior
- How our systems integrate with different chassis configurations
- The practical benefits drivers experience in various conditions
- Installation considerations that might affect specific applications
Customer-Focused Expertise
This approach ensures that when you speak with a LiquidSpring® representative, you’re consulting with someone who truly understands the product from multiple perspectives.
As demand for our suspension systems continues to grow across Ford, RAM, and other pickup platforms, our expanded and thoroughly trained sales team stands ready to help customers throughout North America experience the performance of LiquidSpring® Smart Suspension.
Whether you’re in Bryan’s Eastern territory or Gustavo’s Western region, you can be confident that our representatives bring both technical expertise and practical experience to every conversation about improving your vehicle’s ride and handling.
